Archive for November, 2011

We Need More Efficient and Effective Nonprofits, Not More

By Renee Zau, Co-founder, DonationMatch Why compete when you can work together? “At a time when nonprofit organizations are being pushed to greater program efficiencies, mergers, and other administrative economies, why do boomer entrepreneurs seem to think that starting millions of brand-new [...]

In-kind Partnerships With Nonprofits, Part I

By Renee Zau, Co-founder, DonationMatch A question posed in a LinkedIn group made me reflect on how many (typically small) businesses don’t know how to use cause marketing, specifically in-kind (non-cash) marketing, to their advantage.  If you have a great product or service, one experience is all [...]
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