cause marketing
Cause Marketing & March’s Cause Conference
3 months ago
By Renee Zau, Co-founder, DonationMatch
The American Marketing Association’s Cause Marketing Conference returns on March 20th. I’ll be there bright and early to get a front seat for this year’s keynote speaker, the “mother of cause marketing” herself, Carol Cone, whom PR Week called “arguably the [...]
What’s Happening: DonationMatch Behind the Scenes
7 months ago
By Renee Zau, Co-founder, DonationMatch
If you didn’t know, we at DonationMatch are known as a bootstrapped startup. This means we are self-funded, a fairly new company, and believe SO MUCH in the need for our tools and solutions that we currently work for no pay. Our mission classifies us a social [...]
Don’t Be a Beggar
11 months ago
By Renee Zau, Co-founder, DonationMatch
Often I hear volunteers say they dread finding prizes for fundraising auctions. I would feel that way, too, if I thought I was asking for a handout. But I’m not, and neither are you. Every business you approach is being offered the chance to be promoted to [...]
Coming Soon: A Fresh Look and Features for DonationMatch
1 year ago
By Renee Zau, Co-founder, DonationMatch
You’ve told us how easy DonationMatch makes getting more customers and event donors, how much time we’ve saved you, and how great it feels to both give and receive. We’ve taken your feedback and are excited to announce that added features and a new look are [...]
In-Kind Partnerships with Nonprofits, Part 2
1 year ago
By Renee Zau, Co-founder, DonationMatch
My last post on this topic focused on opportunities tied to nonprofit events. Although these typically offer the most immediate exposure, they are often seasonal. Here are some ideas for in-kind charitable partnerships year-round:
Be a venue for gatherings. [...]
In-kind Partnerships With Nonprofits, Part I
1 year ago
By Renee Zau, Co-founder, DonationMatch
A question posed in a LinkedIn group made me reflect on how many (typically small) businesses don’t know how to use cause marketing, specifically in-kind (non-cash) marketing, to their advantage. If you have a great product or service, one experience is all [...]
The Savvy Behind Outrageously Profitable Fundraising Auctions is coming to San Diego!
1 year ago
REGISTRATION IS OPEN!
What better way to kick off our DonationMatch blog than to announce our first local event! In partnership with San Diego Association of Nonprofits, DonationMatch is honored to host Sherry Truhlar of Red Apple Auctions in beautiful San Diego on November 9th at 8:30 a.m. [...]
