Posts tagged Business
5 Minutes with DonationMatch Co-Founder Renee Zau
1 month ago
By Juliet Davenport, Nonprofit Ambassador at DonationMatch
When was the last time you experienced a pain and decided to devote your full-time effort to solving it? Co-founder Renee Zau became an accidental web entrepreneur when she wished for a product like DonationMatch and waited several years [...]
Capitalizing on Social Media to Expand Marketing Reach and Return
3 months ago
in marketing, nonprofits
In a survey of nonprofits conducted by VerticalResponse, 80% of respondents post updates to their Facebook page multiple times a week, compared to 66% for businesses. The survey also found that for nonprofits, social media marketing has become a “preferred marketing channel because it offers free [...]
In-kind Partnerships With Nonprofits, Part I
1 year ago
By Renee Zau, Co-founder, DonationMatch
A question posed in a LinkedIn group made me reflect on how many (typically small) businesses don’t know how to use cause marketing, specifically in-kind (non-cash) marketing, to their advantage. If you have a great product or service, one experience is all [...]
